Anushka to connect with fans via WhatsApp for 'Phillauri'

"For 'Phillauri', we have created ideas that are experiential in nature and invoke participation from the target audience. What's up with Shashi is one such idea on Whatsapp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner."