New Alto K10 to launch next month

With an eye on reviving growth in its bread and butter mini car segment, the country's largest car maker Maruti Suzuki India will launch a new version of its Alto K10 equipped with automated gear shift next month. Maruti is positioning new car as a mass market product equipped with 'futuristic technology' to cater to "very demanding, value for money conscious customers". It has been developed at a cost of Rs 200 crore on the existing platform of the model by its engineers along with counterparts at parent Suzuki Motor Corp in Japan. "The Alto K10 is a very important product for us. Customers in this segment are very demanding. They expect a lot of features and are very value-for-money conscious. It has always been a challenge catering to them. So our effort has been to create the excitement with a futuristic offering," Maruti Suzuki India (MSI) Executive Director (Marketing and Sales) RS Kalsi told media persons.