Amul: charm, campaign and controversies!

"Fifty years ago, Verghese Kurien gave my father, Sylvester daCunha, a free hand that he may create these topical without client approval. That permission and trust have been handed down to me. I too have our Amul client's backing and blessings," daCunha says. His views find mention in a revised and updated edition of the book "Amul's India", brought out by HarperCollins India.