'Pink' collects over Rs 20 cr, gathers steam with word of mouth

"The film started really low on Friday morning, but from evening onwards, it picked up really well. We have increased our capacity and are also re-balancing the movies. We have increased shows for the film looking at the hike it has witnessed. After a good weekend, now we are looking forward to a strong week for the film," Devang Sampat, Director - Strategy Initiative, Cinepolis India, told media.