Aamir Khan changes marketing rules

Suspense will be retained Everybody knows that PK has a clever twist in the plot. People are wondering what Aamir’s character is supposed to be. Is it an alien, or simply a mentally challenged man? If this angle is leaked, the entire fun of watching the film will partly disappear. Also, no pre-release screening for these so-called known people will draw many more ordinary viewers to the theatres when the film is released.