Aamir Khan changes marketing rules

Demolishing the chances of negative publicity Everyone knows that pre-release screenings can lead to a lot of mischief as well. Stories about a film’s ‘disappointing’ aspects are made to circulate in an industry in which few are either permanent friends or enemies forever. Leaving PK’s verdict to the masses and even critics is what the makers of PK are trying to achieve. And when it comes to appreciation from the critics, Aamir has been the only megastar who has received consistently high respect in recent times. So he is the man who has taken the decision of not screening the film, a smart card which will work for him.