Did you know about the new marketing tricks in Bollywood?

Appearance on TV shows: Earlier, the main acting team – the hero and the heroine in particular – chose to appear in certain shows. Now, the difference is that they pop up in unexpected places. At times, so does the director. Team Haider consisting of Shahid Kapoor, Tabu and Kay Kay Menon appeared on Comedy Nights with Kapil, a sign that even ‘different’ films must make some promotional compromises.