Did you know about the new marketing tricks in Bollywood?

Recovering costs: As said earlier, investments being huge, big budget films need to find every possible way to recover costs. To compete with that and touch the plus category in terms of profits at least, small films need to follow suit to the extent they can. It is a chain reaction, one that cannot end. After, the industry is a place where profits must be made, no matter what the motivation. (Text by Biswadeep Ghosh)