Last year's IIFA in Tampa Bay, US, was a great success with the involvement of Hollywood personalities like Kevin Spacey and John Travolta among others, he said.
Timmins said that they are hoping to replicate the
success this year with the involvement of South stars like Kamal Haasan, Rajinikanth and Vijay among others.
"We are going to work around what we normally do like there is going to be fashion, music and the main awards. What we did with Kevin Spacey and John Travolta we are going to do that this year with south stars. They are extremely popular.
We will make them do things that they have not done in the past," Timmins said.
"Kamal Haasan has come to IIFA very often. We will try to get Rajinikanth, Vijay, Kamal, it all depends on who is available at that time," he added.
This year's event will span over three days and will
include film and music workshops, fashion shows, fans meet-and-greet, technical awards and media briefings of forthcoming movies.
Timmins said that the organisers Wizcraft are closely
working with the ministry of tourism and also trying to involve local TV stars at IIFA.
This will be the 16th edition of the awards ceremony
which was instituted in 2000.
When asked what steps are being taken to revitalise the event, Timmins said, "So the reinvention of the next 15 years will happen from 2017. We are coming up with a plan about what we are going to do with the brand."
