Irina Shayk sizzles in Sports Illustrated

Though strictly a sports magazine, one annual issue turns into a media circus. The Swimsuit Issue does give a rather skewed image of an otherwise serious sporting publication. One issue per year is reserved for the slightly nonsensical invasion of some of the hottest models on the planet taking centrestage in the magazine and this edition is sold as a special issue. And there is a big reason behind this - 11 per cent of the annual revenue comes from this particular edition as it outsells the regular issue by 15 to 1.