Deepika is Lifestyle new brand ambassador

Retail chain Lifestyle International recently signed in actress Deepika Padukone as the brand ambassador for its in-house ethnic wear brand 'Melange'. Lifestyle company will roll out new brand campaign featuring Padukone in mid-April. Revenue from 'Melange' in fiscal 2013-14 stood at Rs 100 crore. Total revenue reported by Lifestyle in 2013-14 was Rs 2,500 crore. The campaign would be primarily run on print and digital reaching out to the primary audience of the brand which is 18-32 years old urban female, the company said in a statement.