Shilpa becomes partner of Akshay

Co-owner, Akshay Kumar elaborated, “When best deal first came to me with the idea of a home shopping channel the first thing I wanted to be sure about is that if my name is going to attached to something, it has to be for something unique, never done before by a celebrity, and a quality which is worthy of my 100% – as I don’t put less than a 100% in anything I do. I am happy to say that for the first time, consumers will be able to fulfill their celebrity style aspirations as far as their look and feel is concerned at very affordable prices.”