"UV damage to your eyes can start in as little as 15 minutes," said Justin Bazan, medical adviser to The Vision Council -- the global voice for vision care products and services.The research showed that even though Americans fear vision loss, taking the protective measure of wearing sunglasses is not a high priority.Only 14 percent are likely to wear sunglasses while watching outdoor sporting events and only 44 percent are likely to wear sunglasses at the beach.