Aamir Khan changes marketing rules

Everybody is waiting for Aamir Khan’s PK. The latest news about the film is that there won’t be any special screening for friends and insiders who are known to the producers, the norm in Bollywood. There is very little doubt that Aamir has arguably the smartest marketing mind in the business, and while Shah Rukh Khan has been very loud with his promotions, Mr Perfectionist has preferred to be subtle which is a good reason why his big budget films have been turning into massive success stories that have set records which others have tried to emulate. Here is how PK has changed the game and what it can lead to.